Understand Her
Middle-aged women report a lack of understanding and education as a major problem when picking a fitness professional.
Be the Best
Stand out with fitness professionals that understand the unique challenges of women in mid-life.
The Future of Fitness is Female
50+ American women are the healthiest, wealthiest, and most active generation of women in history. Over the next decade, women will control 66% of consumer wealth in the U.S.
